Society De La Rassi has always been more than a bottle of non-alcoholic sparkling, it’s an invitation.
Words by Wesley Davis Photographs by Society De La Rassi
Society De La Rassi has always been more than a bottle of non-alcoholic sparkling, it’s an invitation. To celebrate, to connect, to slow down, to take a moment for yourself and notice the beauty in the moment unfolding in front of you. And so in honor of our first birthday, we’re taking a moment to do just that.
When we launched Society De La Rassi a year ago, we weren’t just releasing a product, we were starting a conversation. About what it means to celebrate without compromise. About joy, connection, and how the ritual of raising a glass can still hold meaning, even when what’s in that glass has changed.
Over the past year, you’ve invited us into your worlds; into weddings and birthdays, into quiet Sunday mornings and candlelit dinners. You’ve chosen us to fill your glasses in the moments that matter most. That trust, that intimacy, means everything to us. It’s why we do what we do.
This year has been a series of moments; both serendipitous and intentional. Society De La Rassi was born from a chance encounter, a spark of curiosity, and a belief that something beautiful happens when you create space for connection. That same belief continues to guide us. Celebration is not just for milestones but also for the in-between; the pauses, the laughter, the everyday beauty that deserves recognition. For us, it's all about creating a place where boundaries dissolve and strangers turn into friends simply by coming together and proposing a toast.
There’s a magic in the moment after a toast; the soft click of glasses, the shared glances, the breath that follows and anchors you in the present. For just a second, everything slows down and all that matters is the excitement of what's to come. That’s what we celebrate.
So here’s to you, to this growing community who chooses to celebrate with intention, to drink beautifully and live fully. Thank you for raising a glass with us, for believing in something a little different, and for reminding us why we started.
Here’s to the first year of Society De La Rassi and may the next year bring even more moments worth celebrating.
