INSPIRED BY CHANGE
From the moment I bought my first 'social' drinking flask, to the night I took my last sip of alcohol in 2022, I always thought I was enhancing my connections with each drink. Instead, I was harming my health, mental state, and relationships. It wasn’t until one night at bar in New York, after celebrating a year of sobriety, that I tasted my first glass of non-alcoholic wine. How I missed it.
It wasn’t a flash of nostalgia for past mistakes, but a wave of beautiful memories—the people I loved, the new faces I met along the way, the celebrations, milestones, and adventures through vineyards across the world. Wine took me back to those places and moments. I wanted to continue experiencing the beautiful side of wine — the side of celebration.
What began as a simple inquiry to import the best non-alcoholic wine brands led to a realization: the brands that existed emphasized being "Zero" or "Alcohol free" as their key differentiator. I wanted a brand that didn't emphasize what was lacking, but celebrated what could be. Not as a substitute, but an equal in the luxury market.
Society De La Rassi is the result of tireless ambition, collaboration with incredible talents and minds, and a relentless pursuit to bring the experience I felt — the experience of change — into the world.
Steve Jackson - Founder
A CHANCE ENCOUNTER
What started as a casual conversation in a Spanish restaurant, followed by a chance encounter on a plane, led to Wesley Davis journey with Society De La Rassi as Marketing Director & driving force of the brand. Wesley’s background in fashion and e-commerce aligned perfectly with Steve Jackson’s creative vision. Together, they crafted a brand that focuses on authenticity and a clean, true wine experience—without compromise. Inspired by a shared desire to innovate the non-alcoholic wine industry, Society De La Rassi was born from thoughtful design and a commitment to creating something truly special.
Wesley Davis - Marketing Director
CRAFTING BOLD ALCOHOL ALTERNATIVES
Creating a true non-alcoholic wine that retains the taste and sophistication of traditional wine requires precision and innovation. At Society De La Rassi, we start with high-quality Chardonnay grapes from Spain, chosen for their vibrant flavor profile. Our state-of-the-art dealcoholization process involves gently removing alcohol while preserving the delicate aromas and flavors inherent in our grapes. Crucially, we do not add any flavors or sugars, maintaining the authenticity of a premium wine experience. This method ensures our product is clean, healthy, and enjoyable, offering a pure expression of our commitment to excellence without compromise.
Our exquisite flagship "Neue Brut" maintains less than 0.5% alcohol content and features a carefully balanced low sugar content of 1.2g per 100ml, in line with traditional Brut Champagne, with only 15 calories per serving.
